SUBARU Group’s Six Priority Areas for CSR
SUBARU Group’s Six Priority Areas for CSR
Process of Identifying the Six Priority Areas for CSR
In accordance with SUBARU’s mid-term management vision “STEP,” the SUBARU Group established the Six Priority Areas for CSR: People-oriented Car Culture; Resonance and Coexistence; Peace of Mind; Diversity; Environment; and Compliance.
To select the priority areas, the SUBARU Group first identified 41 CSR priority topics for which social needs were high and then conducted a questionnaire among experts and investors in North America and Japan. The responses and opinions we received were used in an assessment and exploration of these areas from two perspectives: areas in which we can engage the community by leveraging our business strengths, and areas related to the demands of society. As a result, the SUBARU Group selected People-oriented Car Culture, Resonance and Coexistence, Peace of Mind, and Diversity as the four areas where SUBARU could engage our communities by leveraging our business strengths, and Peace of Mind, Diversity, Environment, and Compliance as the four areas where the SUBARU Group could work to meet the demands of society.
Peace of Mind and Diversity appear in both categories, because Peace of Mind is an area in which society’s needs and the strengths of the SUBARU Group’s business coincide, while Diversity refers not only to diversity in the community, but also to diversity in a broad sense, including in the products that the SUBARU Group offers to customers.
In May 2021, SUBARU announced its progress report for the mid-term management vision “STEP.” Its priority areas in this vision are fundamentally unchanged. Based on the SUBARU Global Sustainability Policy, SUBARU will pursue value creation on a Group-wide and global basis with the goal of becoming a company “delivering happiness to all.” We will also promote initiatives in the Six Priority Areas for CSR, recognizing issues of importance to society and the SUBARU Group, with the aim of creating greater social and economic value.
Reflecting the SUBARU Group’s Six Priority Areas for CSR in Management
Six Priority Areas for CSR: Basic Concepts and Vision for 2025
| Six Priority Areas for CSR | Basic Concepts | Vision for 2025 | TOPICS |
|---|---|---|---|
| People-oriented Car Culture | SUBARU believes that a car is more than just a means of transport. SUBARU will foster a sustainable mobility culture by providing customers with added value in the form of products and services which make the car a partner that enriches people’s lives and minds, while cherishing the human emotions of “Enjoyment and Peace of Mind.” | Become a company that enriches people’s lives and minds as a partner. | People-oriented Car Culture |
| Resonance and Coexistence | SUBARU will become a company that is trusted by, and resonates and coexists with, both individual customers and society as a whole by engaging seriously with their voices through greater person-to-person communication. | Become a company that is widely trusted by, resonates and coexists with society. | Resonance and Coexistence |
| Peace of Mind | SUBARU will become a company that provides all stakeholders with the utmost peace of mind. | Become a company that provides the utmost peace of mind to all stakeholders. | Peace of Mind |
| Diversity | The SUBARU Group’s approach to promoting diversity has two key elements: offering products that respect diverse forms of market value, and respecting and reflecting the diverse values of all those who work for the SUBARU Group. | Promote businesses that create diverse forms of market value while respecting the diverse values of all people. | Diversity |
| Environment | In order to pass on “the earth, the sky and nature,” SUBARU’s fields of business, to future generations, we provide utmost care to the environment with our company-wide activities. | Cherish and protect the global environment—the earth, the sky and nature—through Group-wide activities. | Environment |
| Compliance | SUBARU will become a company that operates in accordance with laws, regulations, and social norms, ensuring that our focus on compliance as a priority permeates throughout and is practiced by all those who work for the SUBARU Group. | Act in good faith and become a company that is trusted by and resonates with society. | Compliance |